Services

An email newsletter has become even more important for nonprofits. Social media reach has become harder to gain – and is only one tool in your marketing toolbox. Donors want to know the impact of their donations – and a newsletter ensures that people hear about how their donations made a difference.

Effective newsletters include relevant research and links for your audience, and impact reports that show donors and community leaders that their investments are working.

It takes between 3-8 presentations of an opportunity to get people to “click” – sign up, share, donate, etc. So, you want content that can be used on social media or websites as well as in donor appeals.

• An analysis of your audience
• Philanthropic goals for the email newsletter
• Key messages to reinforce
• Multi-channel media opportunities
• Video content ideas that match your capacity
• Shocker statistics that reinforce the need for your work

A content calendar will be created to provide forecasting, and a monthly strategy call to ensure content matches the situation on the ground.

Set up a free consultation, and we can discuss your communications needs. We’ll analyze your current communications footprint and follow up with a concrete proposal for a newsletter contract.

Is your board hounding you about income targets?

You need a development plan, a fundraising blueprint for the year. It includes a list of the reasons donors will give, with an analysis of past income streams and a realistic forecast of relevant growth opportunities.

A solid development plan maximizes both staff and volunteer time, and provides an instrument for performance review, board communication and monthly reports.

• Mission Summary
• Income Analysis & Graphs
• Community Needs Statement
• Database Insights—Segments
• Impact & Outcomes Summary
• Key Strategies for One Year
• Specific Financial Targets
• Timeline
• Staffing Needs keyed to Plan
• Monthly Board Report template
• Marketing Recommendations
• Print Newsletter template
• Email News template

Did you hire a development manager with limited experience? Even if you are an experienced fundraiser, it can be hard as an executive director to make the time to teach and coach a new development professional.

KWM Writing & Strategy can offer coaching and practical assistance, including:

• Create or update a Guidestar profile and/or development plan according to your established priorities
• Weekly strategy calls and training sessions on fundraising tasks
• Practical assistance with CRM data entry & reports
• Editor services for grant applications and donor proposals
• On-call for talking through ethical concerns and /or communication mishaps
• Social media advice that maximizes the right audiences
• Tips on time management and priority based on your priorities.

Set up a free consultation, and we can discuss the Funds/Friends quotient at your nonprofit, and the time crunch you are experiencing. We’ll follow up with a concrete proposal for a coaching contract.